This toothpaste aims for a “deep clean” — it uses a combination of cleaning agents (including its “ActiveClean Crystals” in some versions) to help remove plaque, freshen breath, and give a just-brushed-dentist-level clean. Its mint flavor leaves a fresh mouthfeel and the consistency normally feels smooth and foamy, lending to a clean, fresh sensation after brushing. In terms of oral-health benefits: it’s designed to help prevent plaque buildup, guard against cavities and gingivitis, support enamel protection, and help with breath freshness.
